Mai Niemi

Freedom is always in fashion




Mai Niemi is one of the most original Finnish fashion designers. Her recognizable ethno-futuristic style inspired by Kalevala and Scandinavian mythology combines the magic touch of fairy tales and legends with modern minimalism, brightness and novelty. Mai’s Magic Wardrobe is for all sizes, ages, seasons and occasions. Timeless handmade knitwear and dresses with matching accessories and jewelry ca... [more]